Marketing is imitation (do large, data-driven AB tests, find what works, introduce incremental change, improve. Repeat ad infinitum. Imitation of existing models combined with data analysis provides ‘solutions’ that are likely in an overwhelming majority of cases to work. Test cases for charity include: pictures of children presence of an ask freepost return envelope presence […]
Author Archives: CarwynLlwyd
Bwyta’n geiriau
Ymddiheuriadau: mae’n bosib y bydd y darn hwn yn llai ystyrlon i’r sawl sydd wedi cyrraedd oed yr addewid. Byddai diddordeb gen i mewn clywed eich sylwadau os felly. Fe’n dieithriwyd oddiwrth ein bwyd. Gwyddom hynny mewn sawl ffordd, bid siŵr: gwyddom am yr ystadegau am ordewdra a chlefyd y siwgr; gwyddom am yr anghyfartaledd […]
Mapio’r Gymru Gymraeg
Un o nodweddion amlycaf diwylliant y Cymry Cymraeg yw gafael cymaint ohonom ar ddaearyddiaeth. Mae daearyddiaeth yn ganolog i’r broses o ddod i nabod rhywun – ‘o ble ych chi’n dod, de?’ – ac yn elfen graidd i hunaniaeth llawer ohonom gyda chysyniadau fel ‘y milltir sgwar’, ‘brogarwch’, ‘Cardi’ ayyb. Rydym ni’n mapio pobl wrth […]
Welsh apples deserve our support
One of our widely-recognised problems in Wales is that we don’t know how to tell our country’s story. Not to ourselves, nor to the world. As a result, parts of our story simply fade into the past, as if they never happened, and as if they didn’t have any impact on our present. One such […]
Weeds of the waves – Laver bread
Porphyra umbilicalis,’Bara lawr’, ‘the Welshman’s caviar’. A dark green – or is it red? – or pink or deep brown?[1] – seaweed that is simultaneously the crowning joy and sharpest point of division of all Welsh foods. Crowning joy, because this is a true delicacy, with a deep umami flavour and a rich, smooth texture […]
Undonog oedd bwyd y Cymry…
Yn ‘Dysgl bren a dysgl arian’, un o’r unig gyfrolau cynhwysfawr yn y Gymraeg sy’n ymdrin â maes hanes bwyd y Cymry, mae R Elwyn Hughes yn creu darlun digon clir o ansawdd diet y werin Gymreig. Roedd ‘ceidwadaeth gysefin y Cymry’ (tud. 274), a’u hamharodrwydd syfrdanol i ddefnyddio’r adnoddau naturiol o’u cwmpas (gw. pennod […]